AI Intent Scoring
Cart Recovery
Personalisation
A/B Testing
Visitor Tracking
Email Capture
Real-Time Signals
Exit Intent

Give your website
a killer instinct.

Pounce watches every visitor, reads their intent, and strikes at the right moment. Real conversion rate optimisation. More revenue from the traffic you already have.

Book a Demo →

What we do

End-to-end CRO.

Identify

Understand who's browsing
and how serious they are.

Pounce scores every visitor's intent based on how they behave — what they look at, how long they stay, whether they've been back before. When the moment's right, it captures their details so anonymous browsers become contacts you can reach.

Personalise

Show the right thing
to the right person.

Every visitor sees exactly the same site right now. Pounce lets you show a first-time visitor something different from a returning customer — and test what works best automatically.

Convert

Turn more of your visitors
into buyers.

When someone's about to leave your site, or they've abandoned their cart, Pounce steps in — on-site or by email — with the right message at the right moment.

How it works

Behaviour Data
AI Intent Scoring
Reporting
Personalisation

Put your data to work.

Behaviour Data

Pounce watches how every visitor behaves on your site — where they go, what they read, how long they stay, whether they've been before. That's what it uses to decide when to step in.

AI Intent Scoring

From that behaviour, Pounce works out how close each visitor is to buying — in real time. Someone who's been back three times and spent ten minutes on your pricing page is a very different person to someone who just landed.

Personalisation

Based on what Pounce knows about each visitor, it shows each person something relevant to where they are. A first-timer gets a different message to someone who's already bought. Someone about to leave gets a different message to someone still browsing.

Reporting

You can see which messages made people buy and which didn't — not just how many people saw them, but whether they actually changed what someone did.

Under the hood

Everythingthatdrives
Pounce.

Data Engine

Pounce tracks every visitor across every session — how far they scroll, where they pause, what they click. Every signal feeds smarter decisions about when and how to act.

Decision Analytics

Pounce analyses visitor behaviour in real time and decides which intervention to trigger, for who, and when — without you having to lift a finger.

AI Intent Scoring

Every visitor gets a live score based on how they're behaving — so you know who's ready to buy, who's on the fence, and who's about to leave, before they do.

Intervention Engine

Overlays, sticky bars, personalised offers, survey prompts — the right message, for the right visitor, at the right moment. No developer needed to run campaigns.

Experimentation

Every intervention is tested against a control — so you always know what's driving more revenue and what isn't.

Performance Reporting

See exactly which interventions are saving conversions and recovering revenue — all in one place.

What changes

BeforeandafterPounce.

Right now

  • ✕Every visitor gets the same experience, regardless of how close they are to buying.
  • ✕You can't tell who's about to leave until they already have.
  • ✕Cart recovery relies entirely on email — after the moment has passed.
  • ✕You're spending more on ads to compensate for low conversion.
  • ✕Testing is slow and hard to tie directly to revenue.

With Pounce

  • →Each visitor is scored in real time and responded to based on their actual behaviour.
  • →High-intent visitors are caught before they leave — on site, not in their inbox.
  • →Interventions fire at the right moment, when they're most likely to work.
  • →More revenue from the traffic you're already paying for.
  • →Every intervention runs against a control, so you always know what's working.

FAQ

Frequentlyaskedquestions.

Pounce is an end-to-end conversion rate optimisation (CRO) platform. It watches how visitors behave on your site in real time — where they slow down, hesitate, or head for the exit — and responds instantly with the right message to keep them engaged. Think of it as a CRO layer that sits on top of your existing site and acts on every visitor, not just the ones who fill in a form.
Pounce scores each visitor's intent using AI, combining behavioural signals — pages visited, time patterns, content affinity, prior sessions — to understand what that specific person is likely to do next. Interventions fire when intent is high, not on a generic timer, so they're more relevant and far less intrusive.
Getting started is straightforward — Pounce installs via a single script tag, with no developer involvement required and no re-platforming. Each implementation is configured and designed for your specific site, so the timeline depends on your setup. Most customers are live within a few days of onboarding.
Pounce works on any website — Shopify, Webflow, WordPress, custom builds. It sits alongside your existing stack rather than replacing it, so there's no conflict with your analytics, CRM, or email tools. It deploys via a single script tag.
Pounce works best for any business where visitor intent matters and drop-off is costly — ecommerce stores with cart abandonment problems, SaaS products with free trial or pricing page drop-off, and lead-gen sites where most visitors leave without converting. If you're paying to drive traffic and not converting enough of it, Pounce is designed for you.
Pounce runs on first-party, consent-based data — nothing is collected without a lawful basis. It's built to meet Australian Privacy Act and ACMA requirements, and is designed with GDPR principles in mind. If you have specific compliance requirements, get in touch and we'll walk you through how it works.
All of Pounce's features run against a control group by default, so you always have a clean comparison. The reporting dashboard shows conversions saved, revenue attributed, and uplift by page and segment — not vanity metrics. You can see what's working, what isn't, and iterate without leaving the platform.

FindoutwhatPounce
candoforyou.

Book a demo. We'll walk you through the platform and talk through where Pounce would have the biggest impact on your site.

Book a Demo →